Cool Carter essentials for men wanted to find the ‘coolest’ sportsman in the UK to become the ‘face’ of our new plant-based Beard & Body care range. We wanted to find someone who would truly represent our brand's ethos and authenticity across social media.

We couldn’t afford anyone famous or important though (we spend most of our money on making great products and shortbread biscuits). So! instead, we held a series of open auditions to the general British public. This is what transpired at the auditions… “Some of the worst people supposedly in fitness I have ever met in my life” Jon, The Founder of CARTER.

Steve From Preston

Diesel From Romford

Joe From Croydon